Product & Brand Creation

ASI creates brands and products based on our clients’ vision and what is relevant in the rapidly changing marketplace.

• Market Research
• Competitive Analysis
• Brand Development
• Strategy
• Package & Label Design
• Assist with FDA Approval Process
• Wet and Dry Goods Sourcing
• Professional Tastings & Notes
• Consumer & Trade Focus Groups

Go To Market Strategy & Smart Budgets

You have a great product, now what? We help you develop  an actionable strategy with  realistic financial models for success. Smart Bugets from the Start is Key a Successful Brand.

• Market Launch Strategy and Budget
• Price Strategy and COGs Targets
• Route to Market Strategy (Importer and Distribution options by state)
• Distributor Presentation Materials Preparation
• Financial Models

Market Launch

Preparing your brand to enter or expand in the competitive U.S. market requires a combination of planning and in-depth industry knowledge. We have the industry partners to engage with and support us in the process.

• Sales & Marketing Launch Strategies
• Sales & Merchandising Material Design, Budget & Production
• Press Strategy and Material Creation
• Social Media Strategy & Management
• Web Development
• Strategic Partnerships, Influencers & Event Planning
• Cocktail Program Creation

Sales & Operations Management

ASI provides sales and brand management in key U.S. markets. Our integrated and phased model has been created specifically for independent brands. We have market knowledge that lets us hit the target.

• Sales Representation in Major U.S. Markets
• Sales Technology and Analytics
• Market Activation & Brand Management
• Distributor Management
• Key Account and Chain Account Management
• Tasting & Promotion Management
• Market Expansion Strategies & Management
• Social Media
• Press & Events